4 Comments

Very well broken down and analysed. Thank you for introducing such a newsletter, especially at this time of ceaseless visual consumption, understanding semiotics plays such an important role.

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Thanks Nithya. I'm very glad you think so. :)

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Very important topic contemporarily. I like the structure and the length of this newsletter. I do think there was more to be elaborated on the " Why now front ". Particularly the pandemic angle. How the beard subsconsciously signals wisdom and a guiding light given the current times. There's also some things about visual charisma and leadership, which you have talked about but maybe just different semantics. Looking forward to more stuff. Kudos!!!

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Thanks Sharan. :) You're right, there is a lot that could be said from the pandemic angle. My reading though is that it isn't just the pandemic that's driving this change. It's also the second term victory, the changed priorities of the government, and the economic missteps, that necessitate a rebranding. It's an interesting issue to keep our eye on. Maybe to be re-addressed in a later newsletter, as more of the branding strategy becomes apparent.

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